Catchy Hooks

Catchy hooks:

Not to catch food, but to feast

your eyes and ears

on headlines and soundbites

that want surprised eyes and jaws agape;

not to sate, but create

a hunger for the consumption of now

and undigested reaction.

Catchy hooks:

Not to inform, but to form

desirous daydreams

with posters and trailers

that prompt impressions while impressing

neither plot, nor point,

but images vaguely suited for imaginings

conveniently customizable.

Catchy hooks:

Not for development, but envelopment

in sonic oceans to drown,

in bass and beat,

expectations of subtlety;

denouncing nuance

for rhythmic jaunts contrived to prompt

predictable reaction.

Catchy hooks:

Not to enrich but make rich

and consume your attention;

promoting retention

by advertising the adversity

of travailing irrelevance

if you ignore or trivialize.

Do you buy it?